Dutch Journal of Finance and Management

The Impact of Service Quality on Customer Satisfaction: The Mediating Effect of Perceived Price in Thailand Small Medium Enterprises
Arwa Chmaitilly 1 *
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1 Koc University, Istanbul, Turkey
* Corresponding Author
Research Article

Dutch Journal of Finance and Management, 2023 - Volume 6 Issue 2, Article No: 25060
https://doi.org/10.55267/djfm/14059

Published Online: 27 Dec 2023

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APA 6th edition
In-text citation: (Chmaitilly, 2023)
Reference: Chmaitilly, A. (2023). The Impact of Service Quality on Customer Satisfaction: The Mediating Effect of Perceived Price in Thailand Small Medium Enterprises. Dutch Journal of Finance and Management, 6(2), 25060. https://doi.org/10.55267/djfm/14059
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Chmaitilly A. The Impact of Service Quality on Customer Satisfaction: The Mediating Effect of Perceived Price in Thailand Small Medium Enterprises. DUTCH J FINANCE MANA. 2023;6(2):25060. https://doi.org/10.55267/djfm/14059
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Chmaitilly A. The Impact of Service Quality on Customer Satisfaction: The Mediating Effect of Perceived Price in Thailand Small Medium Enterprises. DUTCH J FINANCE MANA. 2023;6(2), 25060. https://doi.org/10.55267/djfm/14059
Chicago
In-text citation: (Chmaitilly, 2023)
Reference: Chmaitilly, Arwa. "The Impact of Service Quality on Customer Satisfaction: The Mediating Effect of Perceived Price in Thailand Small Medium Enterprises". Dutch Journal of Finance and Management 2023 6 no. 2 (2023): 25060. https://doi.org/10.55267/djfm/14059
Harvard
In-text citation: (Chmaitilly, 2023)
Reference: Chmaitilly, A. (2023). The Impact of Service Quality on Customer Satisfaction: The Mediating Effect of Perceived Price in Thailand Small Medium Enterprises. Dutch Journal of Finance and Management, 6(2), 25060. https://doi.org/10.55267/djfm/14059
MLA
In-text citation: (Chmaitilly, 2023)
Reference: Chmaitilly, Arwa "The Impact of Service Quality on Customer Satisfaction: The Mediating Effect of Perceived Price in Thailand Small Medium Enterprises". Dutch Journal of Finance and Management, vol. 6, no. 2, 2023, 25060. https://doi.org/10.55267/djfm/14059
ABSTRACT
This study investigates the impact of service quality on customer satisfaction, with a special focus on the mediating role of perceived price in the context of Thailand's Small and Medium Enterprises (SMEs). In an era where service quality has become a pivotal factor in differentiating businesses, particularly in the SME sector, understanding its influence on customer satisfaction is crucial. The study also explores how the perception of price plays a mediating role in this relationship, a factor that is particularly relevant in the cost-sensitive market of Thailand. A quantitative research methodology was employed, utilizing a structured questionnaire to collect data from a sample of 324 respondents, comprising customers of various SMEs in Thailand. The questionnaire was designed to measure perceptions of service quality, customer satisfaction, and the perceived price. Statistical analyses, including regression analysis and mediation analysis, were conducted to examine the relationships between these variables. The results of the study are expected to provide insightful implications for SMEs in Thailand, demonstrating how service quality directly influences customer satisfaction and how this relationship is further shaped by the customers' perception of price. This research not only contributes to the academic understanding of these dynamics but also offers practical guidance for SMEs in optimizing their service delivery and pricing strategies to enhance customer satisfaction.
KEYWORDS
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