Dutch Journal of Finance and Management

The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province)
Mohsen Rezaei 1, Karim Nemati 1 *
More Detail
1 Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, IRAN
* Corresponding Author
Research Article

Dutch Journal of Finance and Management, 2017 - Volume 1 Issue 2, Article No: 43
https://doi.org/10.29333/djfm/5819

Published Online: 21 May 2017

Views: 2023 | Downloads: 1193

How to cite this article
APA 6th edition
In-text citation: (Rezaei & Nemati, 2017)
Reference: Rezaei, M., & Nemati, K. (2017). The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province). Dutch Journal of Finance and Management, 1(2), 43. https://doi.org/10.29333/djfm/5819
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Rezaei M, Nemati K. The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province). Dutch Journal of Finance and Management. 2017;1(2):43. https://doi.org/10.29333/djfm/5819
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Rezaei M, Nemati K. The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province). Dutch Journal of Finance and Management. 2017;1(2), 43. https://doi.org/10.29333/djfm/5819
Chicago
In-text citation: (Rezaei and Nemati, 2017)
Reference: Rezaei, Mohsen, and Karim Nemati. "The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province)". Dutch Journal of Finance and Management 2017 1 no. 2 (2017): 43. https://doi.org/10.29333/djfm/5819
Harvard
In-text citation: (Rezaei and Nemati, 2017)
Reference: Rezaei, M., and Nemati, K. (2017). The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province). Dutch Journal of Finance and Management, 1(2), 43. https://doi.org/10.29333/djfm/5819
MLA
In-text citation: (Rezaei and Nemati, 2017)
Reference: Rezaei, Mohsen et al. "The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province)". Dutch Journal of Finance and Management, vol. 1, no. 2, 2017, 43. https://doi.org/10.29333/djfm/5819
ABSTRACT
The aim of this study was to investigate the impact of purchase intent, word of mouth advertising and skill domain of seller on quality of customer relationship to sale life and savings insurance policies on Dana Insurance Co., Bushehr. The research method was descriptive, correlation type. Its population included all employees, branch managers, sales network and customers of Dana Insurance Co., Bushehr. According to Morgan Table, there were randomly participated 200 subjects in the study. A questionnaire was used to collect data. The data were analyzed using Pearson correlation and regression. Results showed a significant positive relationship between purchase intent, word of mouth advertising and skill domain of seller with quality of customer relationship in Dana Insurance Co.
KEYWORDS
REFERENCES
  • Divandari, A., Nikookar, Gh., Nahavandian, M. and Aghazadeh, H. (2008). Market-orientation and business performance in Iran. Journal of Business Management, 1(1).
  • Esmailpoor, H., Javanmard, H. and Bajelan, A. (2012). Examining the effect of respect and agreement on quality of the perceived relationship from clients of small health services’ institutions (Case study: Arak dentistry). Journal of Marketing Management, 15(Summer), 131-147.
  • Javanmard, H. and Soltanzadeh, A. (2009). Investigating features of Internet and website brands and their impact on trust and loyalty of customers (Case study: purchasing cultural products through the Internet). Journal of Business Research Letter, 53, 225-256.
  • Ng, S., David, M. E. and Dagger, T. S. (2011). Generating positive word-of-mouth in the service experience. Managing Service Quality, 21(2), 133-151. https://doi.org/10.1108/09604521111113438
  • Norizan, K. and Norasiah, A. (2010). The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis. Asia Pacific Journal of Marketing and Logistics, 22(3), 351-371. https://doi.org/10.1108/13555851011062269
  • Rajaobelina, L. and Bergeron, J. (2009). Antecedents and consequences of buyer-seller relationship quality in the financial services industry. International Journal of Bank Marketing, 27(5), 359-380. https://doi.org/10.1108/02652320910979889
  • Shaikh Ali, S. H. and Ndubisi, N. O. (2010). The effects of respect and rapport on relationship quality perception of customers of small healthcare firms. Asia Pacific Journal of Marketing and Logistics, 23(2), 135-151. https://doi.org/10.1108/13555851111120452
LICENSE
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.