Dutch Journal of Finance and Management

Role of Social Media Marketing in Building Cause-Oriented Campaigns
Alfred Riachi 1 *
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1 Saint Joseph University, Beirut, Lebanon
* Corresponding Author
Research Article

Dutch Journal of Finance and Management, 2022 - Volume 5 Issue 2, Article No: 23417
https://doi.org/10.55267/djfm/13769

Published Online: 30 Dec 2022

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How to cite this article
APA 6th edition
In-text citation: (Riachi, 2022)
Reference: Riachi, A. (2022). Role of Social Media Marketing in Building Cause-Oriented Campaigns. Dutch Journal of Finance and Management, 5(2), 23417. https://doi.org/10.55267/djfm/13769
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Riachi A. Role of Social Media Marketing in Building Cause-Oriented Campaigns. DUTCH J FINANCE MANA. 2022;5(2):23417. https://doi.org/10.55267/djfm/13769
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Riachi A. Role of Social Media Marketing in Building Cause-Oriented Campaigns. DUTCH J FINANCE MANA. 2022;5(2), 23417. https://doi.org/10.55267/djfm/13769
Chicago
In-text citation: (Riachi, 2022)
Reference: Riachi, Alfred. "Role of Social Media Marketing in Building Cause-Oriented Campaigns". Dutch Journal of Finance and Management 2022 5 no. 2 (2022): 23417. https://doi.org/10.55267/djfm/13769
Harvard
In-text citation: (Riachi, 2022)
Reference: Riachi, A. (2022). Role of Social Media Marketing in Building Cause-Oriented Campaigns. Dutch Journal of Finance and Management, 5(2), 23417. https://doi.org/10.55267/djfm/13769
MLA
In-text citation: (Riachi, 2022)
Reference: Riachi, Alfred "Role of Social Media Marketing in Building Cause-Oriented Campaigns". Dutch Journal of Finance and Management, vol. 5, no. 2, 2022, 23417. https://doi.org/10.55267/djfm/13769
ABSTRACT
This study investigates the intricate interplay between social media marketing strategies and the success of cause-oriented campaigns. Focusing on the Lebanese context, the research examines how Audience Engagement, Content Strategy, and Influencer Collaboration impact the effectiveness of cause-oriented programs. A quantitative approach is employed, with data collected through an online survey distributed to over 100 respondents in Lebanon. The analysis employs regression analysis to explore the relationships between the predictors and the outcome variable. The findings underscore the pivotal role of Audience Engagement, well-crafted Content Strategies, and strategic collaboration with Influencers in driving the success of cause-oriented campaigns. While shedding light on these critical factors, the study also reveals the limitations and challenges associated with implementing such campaigns in the Lebanese context. The insights from this research contribute to a deeper understanding of the dynamics involved in leveraging social media marketing for cause-oriented initiatives, offering practical recommendations for practitioners in the field.
KEYWORDS
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